CORPORATE BRANDING AND CUSTOMER EXPERIENCE Corporate branding refers to a company’s image or identity and the way it is presented to customers. A company’s brand is what makes it unique. A company’s brand basically represents its values, brand voice and messaging. While corporate branding talks about the marketing of a whole range of products and

In today’s digital age, having a website is no longer an option, but a necessity for businesses of all sizes. Small and medium-sized enterprises (SMEs) can especially benefit from having a website as it can help them establish an online presence, reach a wider audience, and compete with larger businesses. Here are some reasons why