CORPORATE BRANDING AND CUSTOMER EXPERIENCE
Corporate branding refers to a company’s image or identity and the way it is presented to customers. A company’s brand is what makes it unique. A company’s brand basically represents its values, brand voice and messaging.
While corporate branding talks about the marketing of a whole range of products and services in the name of the company marketing them, product and service branding is focused on marketing of a specific product or service without making the focus of the marketing the company.
The product is at the front and center of all advertising and marketing campaigns.
A brand is fundamental to a company’s image and the way it presents itself to the world. It is what sets customer’s expectations for the experience they will have with your business. A strong brand helps guide your customer towards the experience you want them to have and also it is an essential part of establishing your credibility.
Corporate branding plays an important role in customer’s experience in a number of ways.
Branding makes your product special.
Products that are branded are seen as of consistent quality due to its history and evolution. A first time customer relies on a brand hoping for an unchanging level of service believing that the company has come a long way to disappoint.
Branding makes customers and employees happier.
A brand usually implies an outward manifestation of a company. However, it is the inner culture that influences all decisions from production to accounting. When a company’s culture matches it’s brand, the following happens;
- Employees deliver great services
- Your company attracts talents
- Customers are more likely to repeat business
Most purchasing decisions come out of a positive relationship between a client and a sales person.
Branding makes your customers look smart.
Everyone has an opinion and people like to share their opinions and your customers are not left out. By delivering a good product from a known company, you allow your customers to shine in a conversation.
Branding makes the customer’s experience effortless.
Customers prefer their needs to be met as soon as possible rather than being wowed. So by offering them a simple solution to their complex needs, you earn more trust and make them want to stick.
Having known the importance of corporate branding and how service and product branding play vital roles to a company’s image and welfare, companies/businesses should endeavor to set up their branding so as to earn people’s trust and patronage.
If you need help in delivering your brand message, you can reach out to us via iMarke Creative Company or Email us at hello@imarkeng.com.
